Light Phone, a manufacturer of minimalist phones, aimed to establish a brand identity that aligns with its mission of promoting a distraction-free lifestyle. The primary focus was on creating an identifiable logo that encapsulates the essence of the product's mission statement.

As the Creative Director and Head Graphic Designer, I led a team in researching the product, conceptualizing, and executing a comprehensive design strategy. This encompassed developing a Logo, Brand Identity, and Marketing Strategy that resonated with both the company's ethos and its target customer base.